Mobile game spending could grow 20% to $120 billion in 2021, according to a report by mobile data and analytics provider App Annie. The firm also said overall mobile app spending hit $143 billion in 2020.
The San Francisco company’s State of Mobile 2021 report shows that the pandemic accelerated mobile adoption as consumers used their mobile devices to connect, work, learn, play and escape despite COVID-19 restricting their way of life.
“Mobile adoption has really advanced two to three years during 2020, and a lot of it is a result of the pandemic,” market insights director Amir Ghodrati said in an interview with GamesBeat.
The top markets driving this spending included China, the United States, Japan, South Korea, and the United Kingdom. In 2020, ad spending grew to $240 billion, up 26% from 2019.
And funding remained strong: Investors poured $73 billion into mobile companies, an amount that doubled compared to the previous five years, according to Crunchbase.
Time spent on mobile surged to an average of 4.2 hours per day on Android, which amounted to