According to App Annie, a mobile data and analytics firm, smartphone applications and gaming increased to the highest levels ever recorded during Q2 of 2020. Particularly, mobile games scored 14 billion downloads during the quarter.
Studies after studies have revealed that the coronavirus pandemic has resulted in the increased usage of mobile apps and games, and a new report from AppAnnie shows that during the second quarter of this year, people downloaded approximately 35 billion new applications and a total of $27 billion was spent by consumers during this quarter. These results are not surprising as the coronavirus lockdowns have resulted in people spending more time in front of their screens. However, App Annie believes that even the coronavirus lockdowns are lifted gradually, the new usage habits of people will carry over.
This indicates that the pandemic has shifted the habits of people, and game companies do not need to worry that the usage of smartphone apps and games will collapse in the unlikely event that the world can go back to the normal situation.
The mobile data and analytics researcher also discovered that during the second quarter of this year, the monthly time spent by users on mobile applications increased by 40% YoY. Recently, people spent an all-time high of more than 200 billion hours on mobile apps during April of this year.
As some countries including South Korea and China are recovering from the coronavirus pandemic, other markets like Russia, Brazil, and India are still working to control