Tencent’s PUBG Mobile Game Hits $3 Billion Milestone – Caixin Global

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Chinese gaming giant Tencent has hit a new milestone with its hugely popular battle royale title “PlayerUnknown’s Battlegrounds” (PUBG Mobile) doubling its lifetime revenue to more than $3 billion in just over seven months.

The landmark sales figure also includes the revenue derived from “Game For Peace”, the Chinese version of PUBG Mobile, according to a report by research firm SensorTower.

In 2020 alone, PUBG Mobile and Game For Peace have earned revenue of $1.3 billion, with March seeing record monthly revenue of $270 million when the Covid-19 pandemic led to lockdowns globally, the report said.

PUBG Mobile’s biggest market is China, where its Chinese version has raked in revenue of about $1.6 billion from Apple’s App Store alone, representing 52% of its total lifetime revenue, SensorTower said. The U.S. is the second-largest market for the game with a share of 14%, followed by Japan with 5.6%.

iPhone users are the keenest PUBG Mobile fans as reflected in the fact that players of the game’s iOS edition have contributed 79% of the game’s lifetime revenue, as opposed to 21% for Android users via the Google Play Store, according to the report.

So far, PUBG Mobile and Game For Peace have been downloaded 734 million times worldwide, the report said.

Contact reporter Ding Yi (yiding@caixin.com)

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