Virtus.pro deal marks esports entrance for Haval – Esports Insider

Share on facebook
Share on twitter
Share on reddit
Share on pinterest

Russian organisation Virtus.pro has signed automotive manufacturer Great Wall Motors-owned marque Haval as its exclusive automotive sponsor.

This partnership is centred around the organisation’s roster in Dota 2.

RELATED: Virtus.pro adds HyperX to roster of partners

Virtus.pro Haval
Credit: Virtus.pro

Terms of the partnership – including activations, financial details, and the length of the deal – have not been disclosed at the time of writing.

Jerome Saigot, CEO of Haval Motor in Russia, spoke on the deal in a press release: “Haval brand is founded on state-of-the-art technologies. As devotion to innovation spans across all our ventures, we are excited to announce the beginning of our partnership with such a renowned esports collective like Virtus.pro.

“We share the same ideas when it comes to self-improvement and love of discovery. We hope to see memorable tournaments ahead – and, of course, well-deserved victories.”

RELATED: BMW partners with Cloud9, Fnatic, FunPlus Phoenix, G2 Esports, and T1

Virtus.pro’s Dota 2 team recently placed first at ESL One: Los Angeles, a tournament that was hosted online due to disruption from the COVID-19 pandemic. The organisation already has ongoing sponsorships with HyperX, Parimatch, and Fragstore.

Sergey Glamazda, General Manager of Virtus.pro, also commented: “Esports fans are the youth who value cutting-edge tech and high emotions, and as such, there’s no doubt Haval will easily create a link with the gaming community. Our club, Virtus.pro, is beloved by the Russian community and respected in China, which makes this partnership a logical step towards mutual benefit. We are happy to see Virtus.pro be the first pick for the global automobile brand Haval’s esports debut!”

Esports Insider says: Whilst there are few details as to what this partnership will consist of, it’s cool to see yet another automotive brand entering esports – this time in a region that typically receives less commercial interest than North America. We’re going to have to know more about the deal before we really judge it, however.

Follow ESI on Instagram

More Gaming News For You >>